Data-backed insights on featured snippet optimization

Data-backed insights on featured bit optimization

Around one-fifth of all keywords set off a gold coast digital marketing agency featured snippet

99 percent of all included snippets tend to appear within the first organic position and take over 50% of the screen on mobile devices, driving higher-than-average click-through rates (CTR).

The key to included snippet optimization lies in a couple of specific areas: long-tail- and question-like keyword technique, date marked content that comes at the right length and format, and a succinct URL structure.

Google has constantly been quite hazy on any information about winning featured bits. This held true when they were first presented, making them something services thought about to be the cherry on top of their SEO efforts, which is still mainly the case. Having first-hand understanding about the value and power of highlighted bits, Brado partnered with Semrush to perform the most comprehensive research study around included bit optimization to reveal how they actually work, and what you can do to win them.

Revealing the highlights from an Included snippets study that evaluated over a million SERPs with featured bits present, this post unwraps actionable ideas on amping up your optimization method to lastly win that Google reward.

General patterns throughout the included snippet landscape.

With billions of search questions go through the Google search box every day, our study found that around 19 percent of keywords set off a featured snippet. Why does this even matter? Included bits are understood to drive higher CTR-- as another study discovered, they are responsible for over 35 percent of all clicks.

More showing the enormous power of featured bits, our study showed that they take up over 50 percent of the SERP's realty on mobile screens.

Combine this with our findings that 99 percent of the time included bits take over the first natural position, which they remain in many cases set off by long-tail keywords (suggesting particular user intent), and you'll get the factor behind extremely high CTR numbers.

Are some industries more likely to trigger highlighted bits?

In the research study, we defined industries by keyword categories, finding that, certainly, featured snippet volume is irregular across different sectors.

The top industry, seeing a featured bit in 62 percent of all cases, is Travel and Computer System & Electronic devices, followed by Arts & Entertainment (59 percent), and Science (54 percent), while Property keywords drag all the rest with only 11 percent of keywords setting off a featured bit.

included bit optimization insights on keyword classifications that set off.

Yet on a domain level, the industry breakdown differs a little, with Health and News websites having similar highlighted bit volumes.

You can discover the full market breakdown within the study.

Included bits are all about makes, not wins.

Simply hoping your content will win you an included snippet isn't enough-- as our study revealed, it's all about hard-earned content optimization results.

1. Optimize for long-tail keywords and questions.

When it pertains to optimization and keywords, utilize 'the more the better' reasoning.

Our study discovered that 55.5 percent of highlighted bits were triggered by 10-word keywords, while single-word ones just appeared 4.3 percent of the time.

Something even better than long-tails is concerns. In truth, 29 percent of keywords activating an included snippet begin with question words-- "why" (78 percent), "can" (72 percent), "do" (67 percent), and in the fewest cases, "where" (19 percent).

included snippet optimization insights on question keywords that trigger.

2. Use the best material length and format.

The SERPs we examined included four kinds of highlighted snippet: paragraphs, lists, tables, and videos:.

70 percent of the results showed paragraphs, with approximately 42 words and 249 characters.

Lists can be found in as the second-most-frequent featured bit (19 percent), with an average of 6 item counts and 44 words.

Tables (6 percent) normally included 5 rows and two columns.

Videos, whose typical duration stood at 6:39 mins, showed up in only 4.6 percent of all cases.

Obviously, don't blindly follow this information as the golden rule, rather see it as an excellent starting point for featured-snippet-minded content optimization.

Plus, remember that content quality always prevails over amount, so if you have a high-performing piece that includes a 10-row table, Google will merely suffice down, showing the blue "More rows" link, which can even boost your CTR.

3. Do not overcomplicate your URL structure.

As it turns out, URL length matters in Google's choice of a website that is worthy of a highlighted snippet. Try to adhere to cool website architecture, with 1-3 subfolders per URL, and you'll be most likely to win.

Simply for recommendation, here is an example of a URL with 3 subfolders:.

xyz.com/subfolder1/subfolder2/subfolder3.

4. Make frequent content updates.

In the "to include or not to add a post date" problem, based on our included bit analysis, we 'd suggest that you release date-marked material.

The majority of Google's highlighted snippets consist of a post date, with the following breakdown: 47 percent of list-type highlighted bits originate from date-marked content, paragraphs-- 44 percent, videos-- 20 percent, and tables-- 19 percent of the time.

While fresh-out-of-the-oven material can be favored by Google, 70 percent of all content making it into the featured bit was anywhere from two to three years of ages (2018, 2019, 2020), suggesting when again that content quality matters more than recency, so you should not worry that putting a date on it will work versus you.